Sports & Arena Shows

Turn the energy of your sport into a shared experience. We develop custom opening and closing performances for sports events and arenas, in collaboration with your event production.

Designed for impact

Connect athletes and audiences

Bring the sport's identity to life

Create impact in large and unusual venues

Translate event identity into movement and imagery

Custom Show Productions

Featured productions

VELUX EHF FINAL4 2017

EHF FINAL4

custom-developed sports event and arena opening show

For the VELUX EHF FINAL4 2017 opening shows, we developed the concept together with Hans Mücke. studioRAYY created the motion design, choreography and custom-built light props. Elements Entertainment handled production; Volker Hagen also collaborated on the project.

In collaboration withHans-Christoph Mücke (Show concept) · Elements Entertainment (Production) · Volker Hagen (Creative collaboration)

External references

Event: VELUX EHF FINAL4 2017
Client / organiser: EHF Marketing GmbH
Show format: Sports Opening Show for Arenas
Year / Location: 2017 · LANXESS arena, Cologne, Germany

Event · In collaboration with

Show intention: Stage a sport's identity through media and create an arena opening with its own dramaturgy.
Individual adaptation: This reference documents an individually developed production. For your project, we develop a new concept based on your intention.
Event: VELUX EHF FINAL4 2017
Client / organiser: EHF Marketing GmbH
Production: Elements Entertainment
Occasion: EHF Champions League finals opening shows – “Always Moving”
Location: LANXESS arena, Cologne, Germany
Audience: Around 40,000 spectators across the full Final4 weekend
Direction: Hans Mücke
Collaborators: Volker Hagen · PRG
Show concept: studioRAYY · Hans Mücke
studioRAYY contribution: Motion design, choreography and custom-built light props.

Frame from EHF FINAL4 — Frames from the show film

Download

Arena Opening – Info package

Additional productions

Rhine-Ruhr 2025 FISU World University Games · Closing Ceremony · 2025 · Landschaftspark Duisburg-Nord

Rhine-Ruhr 2025 FISU World University Games · Closing Ceremony

The Germany performance within the closing ceremony, not production of the entire ceremony.

studioRAYY co-developed the Germany performance and provided media production and custom light props. Jens Heinen and Hans-Christoph Mücke developed the concept. Majid Kessab created the choreography with fellow choreographers and performers, including dancers from AREA UDC. Vincent Jewell / FIFTY VINC composed music specifically for this performance and played it live.

In collaboration withHans-Christoph Mücke (Show concept) · Majid Kessab / AREA UDC (Choreography and dance) · Vincent Jewell / FIFTY VINC (Original composition and live music)

External references

Rhine-Ruhr 2025 · Closing Ceremony

Our creative approach

We shape a distinct narrative around the sport, venue and message. Working with your production team, we connect choreography, media design and, where useful, purpose-built light props.

Common questions

Do you create closing performances too?

Yes. We develop both opening and closing performances: an opening sets the energy, while a finale brings shared experiences together.

Can the show reflect our sport and event identity?

Yes. Movement, imagery and narrative are developed around your sport, message and occasion, rather than an unrelated standard programme.

Can you work with our agency and local production team?

Yes. We co-create the agreed performance segment with agencies, directors and technical production, aligning responsibilities and interfaces early.

When is this show a good fit?

For sporting events and arena openings that stage a sport's identity and energy through performance and media.

Can a production be developed for our own project?

This reference documents an individually developed production. For your project, we develop a new concept based on your intention.

What do you need for an initial recommendation?

Tell us the occasion, desired impact, date and location of your event. Your audience, event theme and budget framework help us recommend a suitable concept for your company or agency.

More shows

Agencies and creative directors: we co-create show segments inside your concept, as an open creative partner.

Companies and organisers: tell us your occasion and audience, we propose the show.

Just tell us your intention.

Tell us the moment you want to create. We design the act, the technology and the staging around it — not the other way round.

Enquire about your show