studioRAYY
Custom Show Productions

Product Reveals & Launch Shows

Put your product at the centre of a story. We create live performances that connect design, purpose and brand identity in a distinctive reveal moment.

Product Reveals & Launch Shows

Designed for impact

  1. 01

    Make the product part of the performance

  2. 02

    Turn product qualities into memorable imagery

  3. 03

    Create a distinct moment of revelation

  4. 04

    Develop custom props when the concept calls for them

Custom Show Productions

Featured productions

Rittal – Hannover Messe 2018

Rittal VX25

product reveal show production

For the VX25 enclosure presentation at Hannover Messe 2018, we developed custom-built wireless light frames together with Licht-Konzept & Form AG. Directed by Volker Hagen, the performance combined light, movement and digital media for the product reveal. PHOCUS BRAND CONTACT was the lead agency.

In collaboration withPHOCUS BRAND CONTACT (Lead agency) · Volker Hagen (Direction) · Licht-Konzept & Form AG (Co-development of the wireless light frames)

Event
Rittal – Hannover Messe 2018
Client / organiser
Rittal
Show format
Product Reveal Show with Custom Light Props
Year / Location
2018 · Hannover Messe, Hanover, Germany
Event · In collaboration with
Show intention
Stage a product through custom-developed light props, movement and digital media.
Individual adaptation
This reference documents an individually developed production. For your project, we develop a new concept based on your intention.
Event
Rittal · Hannover Messe 2018
Client / organiser
Rittal
Lead agency
PHOCUS BRAND CONTACT
Occasion
VX25 enclosure product presentation and reveal
Location
Hannover Messe, Hanover, Germany
Audience
Trade visitors at the Rittal exhibition stand
Direction
Volker Hagen
Collaborators
Elberfeld (motion design) · Licht-Konzept & Form AG (wireless light frames jointly developed and built with studioRAYY)
Frames from the show film
Frame from Rittal VX25Frame from Rittal VX25
Our creative approach

We start with your product and the message behind it. Movement, media and, where needed, custom show technology serve a distinctive presentation, never technology for its own sake.

Common questions

Can our product be integrated into the performance?
Yes. We explore how its form, function or use can become part of the performance, building the concept around the product and intended impact.
Do you develop custom light props?
When it strengthens the concept, we develop props with specialist partners. For Rittal, this meant wireless light frames created with Licht-Konzept & Form AG.
Can you create a show for a trade fair?
Yes. The occasion, audience and setting shape the performance, and we coordinate our show segment with your trade-fair and event production.
When is this show a good fit?
For product presentations and trade-fair shows that build towards a reveal through custom light props, movement and digital media.
Can a production be developed for our own project?
This reference documents an individually developed production. For your project, we develop a new concept based on your intention.
What do you need for an initial recommendation?
Tell us the occasion, desired impact, date and location of your event. Your audience, event theme and budget framework help us recommend a suitable concept for your company or agency.

More shows

Agencies and creative directors: we co-create show segments inside your concept, as an open creative partner.

Companies and organisers: tell us your occasion and audience, we propose the show.

Just tell us your intention.

Tell us the moment you want to create. We design the act, the technology and the staging around it — not the other way round.

Enquire about your show